07 Sep On-Page SEO: 21 Things to Avoid, Fix and Monitor
Here is a fact: Bad on page SEO practices can hurt your rankings and trust ratings even if you follow good SEO practices. We compiled a quick list of what avoid when building a new site; fix if you already have a site and what to regularly monitor.
- Duplicating instead of repurposing/updating throughout your site
- Reposting, copying and distributing content verbatim from other sites to yours
- Using the same copy when distributing your content on external sites and blogs
- Writing for search engines by neglecting content that valuable and relevant to your target audience content needs. Keywords stuffing is a perfect example.
- Thinking you can buy your way to the top of any search engine
- Not researching your audience and the search behaviour
- Badly structured website links’
- Not having social sharing options for web posts
- Ignoring multimedia content – infographics, videos, photo stories, etc.
- Having a site that takes too long to load – long meaning more than 5 seconds!
- Not scanning and fixing spelling errors and broken website links
- Posting thin content by only providing information that in overly saturated areas, generic, and does not go beyond the surface, essentially offering no real value
- Ignoring long form posts
- Ignoring social media integration and engagement especially when your audience/s are active on these channels.
- Not optimising content for local SEO that targets potential customers around your geographic area
- No having unique content – rehashing a lot of the sameness that exists on topics without offering new insights or perspectives
- Having too many website ads
- Not using Google Webmaster Tools to keep track and fix of possible threats and technical issues with your site
- Having too many external links that usher visitors away from your site.
- Low mobile experience – having a site that is not mobile friendly and ready
- Not having properly formatted HTML posts