On Page SEO: Crucial 21 On page SEO Factors

On-Page SEO: 21 Things to Avoid, Fix and Monitor

On-Page SEO

Here is a fact: Bad on page SEO practices can hurt your rankings and trust ratings even if you follow good SEO practices. We compiled a quick list of what avoid when building a new site; fix if you already have a site and what to regularly monitor:

  • Duplicating instead of repurposing/updating throughout your site
  • Reposting, copying and distributing content verbatim from other sites to yours
  • Using the same copy when distributing your content on external sites and blogs
  • Writing for search engines by neglecting content that valuable and relevant to your target audience content needs. Keywords stuffing is a perfect example.
  • Thinking you can buy your way to the top of any search engine
  • Not researching your audience and the search behaviour
  • Badly structured website links’
  • Not having social sharing options for web posts
  • Ignoring multimedia content – infographics, videos, photo stories, etc.
  • Having a site that takes too long to load – long meaning more than 5 seconds!
  • Not scanning and fixing spelling errors and broken website links
  • Posting thin content by only providing information that in overly saturated areas, generic, and does not go beyond the surface, essentially offering no real value
  • Ignoring long form posts
  • Ignoring social media integration and engagement especially when your audience/s are active on these channels.
  • Not optimising content for local SEO that targets potential customers around your geographic area
  • No having unique content – rehashing a lot of the sameness that exists on topics without offering new insights or perspectives
  • Having too many website ads
  • Not using Google Webmaster Tools to keep track and fix of possible threats and technical issues with your site
  • Having too many external links that usher visitors away from your site.
  • Low mobile experience – having a site that is not mobile friendly and ready
  • Not having properly formatted HTML posts


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