National Client In The Telecommunications Industry
Task
To reduce their Google adwords spend (by optimising the website to rank for specific products).
Rank on the first page for relevant generic product keywords
Increase their leads /sales via their online channel. (SEO + Conversion Optimisation).
Challenges
Their website was not built with search engines in mind, therefore a re-alignment of the entire website file structure was required (not a website re-design), and a SILO SEO strategy was implemented to help boost rankings for the key products.
Implementation
Implemented advanced SEO techniques
Results Achieved
Decreased Google Adwords spend by 43% due to organic rankings
Re-aligned the website structure so search engines can easily index / crawl all pages.
About 88% of total web traffic came from organic search (SEO).
Increased keyword visibility on Google.co.za by 1300%.
Increased the website presence on search engines by 41%.
Drove about 78 sales per month (after 3 months of implementation)
Increased website traffic by 17%.
Implemented a SILO strategy to assist in boosting the keyword density for each category.
Optimised the entire website for 5 major search engines.
Ranked 32 keywords on the first page across 5 search engines
Summary
There are 14 keywords ranked no1 across 5 search engines.
17 keywords in the Top 3 position i across 5 search engines.
32 keywords are ranked on the 1st page (Top 10 listings).
