07 Aug SEO Plan

SEO Plan

What is SEO?

Search engine optimization (SEO) sets up your website in such a way that search engines like Google, Yahoo, Ask, etc. will rank it according to the organic keyword used. It’s a small modification to part of your website. Alone, the impact of SEO is minimal, but with combined effect of other optimizations, you could have a noticeable effect on your site’s user experience and performance in organic search results. SEO magnifies your website’s visibility in search engines rankings.

We’ve put together a step-by-step guide to create a SEO plan for your business:

Small, inexpensive modifications to your website can have a great impact.

• Title tag and description tag
• Content
• Anchor text
• URL structure

Using these factors, you can plan for SEO and customize it for your website:

1.Title Tag and description tag

The most important part of the SEO Plan is title tags that are used so that both the users and the search engine understand the contents of the page. The title is displayed as the search result, i.e., the first link in the results listing. The description meta tag also appears along with the title but is sometimes used as a snippet of your page. Your description should be unique and about 2-3 sentences long. The tags appearing in the search results should summarize the content of your site.

2.Keywords

When it comes to attracting customers, keywords require special attention. For example, if you have a website dedicated to selling beauty products, you might assume “beauty products” would be a suitable keyword— but assigning keywords to your content requires you to understand your audience. Look through in the eyes of the user and understand what it is they are seeking for on your website. The user may look for “organic cosmetic products,” “grooming products,” “personal hygiene products,” etc. Keyword generation is a trial and error process, refined by studying your audience.

3.Content

Content is the key aspect of marketing. Offering useful, quality content to the user will highly affect your website’s search ranking. Content should:

A. Be relevant to the topic,
B. Helps the user gain information about its functionality,
C. Adheres to the expectations of the target audience.

Construct your content to flow naturally. Break up complex concepts and arrange them in a simple way that users can understand. Build a valuable database of content that brings visitors back to your website frequently.

4.Anchor Text

Anchor tags, or anchor text, creates links to other pages. It is clickable text in your content that directs the user either internally (to other pages of the website) or externally (leading to other sites). It helps users to navigate through your site.

5.URL (Universal Resource Locator) structure

Carefully structuring your website’s URL is one of the fundamental building blocks of SEO. “URL structure” may sound like gibberish, but it is important to incorporate this strategy. Remember that the URLs are displayed in search results. The key point of the website can be delivered by a well-constructed URL. For example, a poorly constructed URL would look something like “http://search-engine?9optimizaton/1lhhy85b275d63fb448bab20eae02b76ee1d9-?” while a well-constructed, traffic generating website’s URL would be something like “http://www.info.com/search-engine/optimization/Starter-guide/structuring-URL/”.