06 Jul SEO Jobs
A Search Engine Optimization (SEO) Specialist analyses, reviews and implements changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.
What is an SEO Specialist?
The mission of an SEO (Search Engine Optimization) Specialist is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.
As a result of the daily changes in the search algorithms of Google, Bing, Yahoo, and other leaders in search, an SEO expert works in a dynamic environment that requires them to be continually learning, fine-tuning their skills, and experimenting to discover how the industry is shifting.
There’s no college program to train an SEO, few industry standards, and many misconceptions and outdated ideas connected to the industry. Professionals in this industry break into their positions through experience, success, research, and trial and error.
A modern specialist must be a problem solver and decision maker, with the ability to prioritize and develop relevant and engaging content. You know the adage, “Content is king?” well, modern SEO specialists know that search engines are placing increasing value on quality content – which will invariably include keyword or phrases that increases traffic to a site.
They may also test and implement testing various search engine marketing techniques, web site layouts and advertising for search engine optimization. They also know the importance of internal links and the ability to problem-solve comes in handy when trying to find the best locations and the best approach to internal links.
An SEO Specialist will analyse websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting and serve a liaison between various departments.