06 Aug Search Engine Optimization Tips
Search Engine Optimization Tips
Search Engine Optimization Tips: Top Techniques and Strategies for the Best SEO Results
- Understand the process
SEO is an ongoing process. Search engines are updating their rankings algorithm a few times each year. Hence why SEO techniques that used to work last year, can be obsolete today.
To be successful with SEO, you have to know what works best and avoid using outdated techniques.
- Results don’t come overnight
I like to think of SEO as a poker game between you and Google. It’s a game of patience. Optimizing a website for higher rankings takes time and results usually come after months of work.
A very common mistake among beginners is that they expect to see results in the first days and get discouraged when nothing happens.
If you follow the best SEO practices, with time, results will come.
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- Don’t over optimize anything
Over optimization is something you must avoid. Don’t do keyword stuffing or building links using the same anchor text. Google penalizes websites that don’t look natural.
- Publish outstanding content
Your content is the most important part of your website. Without good content, it’s impossible to rank high in Google. Your articles must be well-written and provide real value to your readers.
Google gives more credit to longer articles and posts that get a lot of engagement, like comments, for example. Do your best to engage your readers and make them share their thoughts.
Short articles that don’t bring anything new to the table can get your website penalized by Google Panda. Make sure you are not covering the same topic too many times, or your site may start to look like a content farm.
- Do keyword research
Never start writing an article without doing keyword research. Use Google Keywords Tool to find what people are searching for and for what problems they’re trying to get answers.
Discover synonyms and what keywords are used to search in Google. Also study the trends and understand if the demand is increasing or decreasing.
- Write for readers, not search engines
Think about what your readers want to hear from you and write with humans in mind. Very often, SEOs are writing only for getting higher rankings, and they end up over-optimizing their content.
Use a friendly tone and be yourself.
- Publish fresh content frequently
If you publish new articles on a daily or weekly basis, Google will crawl your website more often and will give you more authority.
With new content, you also get more chances of ranking for new keywords. Websites that rank higher tend to publish more content.
- Make your website user-friendly
Your website must be intuitive and very easy to navigate. The last thing you would want is users not knowing where to find your content. Create a good navigation system and place links to your best articles on the sidebars.
The better your website is, the more time the users will spend on it, and the higher the chances they will return
- Improve website speed
Website speed is a ranking factor. Even if it’s not a critical one, it’s something to consider if you want to create a good overall user experience. Websites that load in more than 5 seconds can be labelled as slow by Google.
Use Google PageSpeed Insights to get speed optimization suggestions.