06 Jul mobile app marketing ideas

Mobile app marketing ideas

A mobile app is as good as nothing if it doesn’t have the marketing it deserves to make money from it. There are over 800,000 apps available in different app stores, therefore it is important to create mobile app marketing ideas that will make an app sell. Your content needs to be relevant to the customers and most importantly you want people to engage with your content. At the end of this article you will be able to identify mobile app marketing ideas.

There are many tips that Fast Forward Marketing implements when creating effective mobile app marketing strategies. Here are some ideas:

• Build viral mechanics into the app

Marketing your app should not be some after-thought, but instead built into your app, if possible. The questions must be asked and answered immediately, what does your app do to encourage social sharing to the user’s social profiles?

• Promoted social media posts

Facebook and Twitter remain the best mobile app marketing ideas that people use to make money and promote their businesses. Social media is a highly effective way of driving mobile app downloads when set up correctly. Start off with a small budget testing various different keyword segments and scale up what drives the best cost-per-acquisitions.

• Drive reviews

Reviews are a huge aspect of an app store optimisation, as well as an important factor in convincing people to download your app. It’s extremely important that you find an effective way of driving reviews in a way that’s natural and won’t trigger Google or Apple’s spam filters.

• Leverage other people’s audiences

The more you know about your target audience and which publications they read, the more informed your guest posting strategy can be. Guest posting can be an incredibly effective way of driving mobile app installs if done in the right places.

• Email marketing

Email marketing may have connotations of being a bit 2005, but it’s still one of the most effective ways of driving traffic, building advocacy, and converting leads to users / customers. Build a newsletter and offer your potential users’ information that’s useful and valuable to them.

The best advise would be to conduct a competitive analysis- the chances that your app has some existing competition in the app market are very high as there are millions of apps to choose from. What you need to do is to make a list of your top 5 competing apps, their current price, monetization model, ranking, pros and cons, and notable reviews. You could even go as far as making a competitive matrix to determine how your app compares.