14 Dec Factors to Consider Before Purchasing SEO Packages in South Africa
Factors to Consider for Getting SEO Packages in South Africa
Given the fact that SEO have proven time and time again of their importance, one is definitely advised to get the services that they offer in order to get the full benefit of the internet. It is a major place where one is able to fully be able to actually get as much traffic as they would want for their website given the fact that the internet has made the world a small village. This is because one is able to easily communicate with any person from a different part of the world just by using the internet and having a smart phone. Hence, the importance of utilizing the internet to the fullest.
However, as much as the SEO is amazing and is able to get one of the best ranking with regard to the various search engines i.e. Yahoo, Google and Bing among many others, there is need for one to actually look at some factors before going in and purchasing a package that is related to the SEO in South Africa. One may easily take into consideration a few factors that may help them in picking the best SEO package with regard to how they would want to have their site (s) to be optimized by the various search engines and some of them are explained below which include:
- Do Not Believe In the Notion Of #1 In One Month
Some SEO packages normally promise and individual the world that they will be able to make the brand grown and get very many followers to visit the site. They promise that with their services and packages that they offer, then the site will have alt of traffic with regard to not only in South Africa but the world as well. One needs to understand that once the SEO agency in South Africa has offered such a deal, then it’s high time to walk away and start looking for a better SEO agency that will give realistic expectations for an individual which will be able to be achieved in the long run. It may not be impossible but it is quite hard. Progress takes time and this is something that people need to understand. Rome was not built in a day and until people realize this before purchasing a SEO package in South Africa, they may end up being disappointed. This may be achieved if one is able to know the exact calculations that Artificial Intelligence is able to do as Google most of the times uses Artificial Intelligence and machine learning in order to rank the various websites. When the deal is too good, one is advised to think twice before going for it.
- Do They Have The Necessary Analytics?
In addition, another factor that one may want to consider before going ahead and purchasing an SEO package in South Africa is the fact that the agency needs to be having supporting analytics that have various forms of data with regard to the number of links that they have been able to acquire, the number of visitors that they have been having visiting the various sites among many other analytical factors. They have to show the proof of their work and how they have been able to advance their work over the time that they have been working with and for the agency. Hence, always ask for proof of analytics before running ahead and just purchasing a package in the mane of “it’s a reasonable price”.
- Ask the Agency about the SEO Practices and Techniques
In addition, one needs to ask of the techniques that the SEO Company plans on using with regard to help in the digital marketing of their company or business. One needs to make sure that they do not use black hat SEO techniques which normally include techniques and strategies which are used in order to get a higher rank in searches and breaks the search engine rules at the same time. It is a system that gives more focus on the search engine than the human audience and I normally used for individuals who are looking for quick returns on the site instead of a long term investments on their site. It is just a short term fix. Some techniques that are used with regard to the black hat method include the stuffing of keywords, blog content spamming and hidden links and texts. The bad thing about black hat is it may lead to one being banned from the search engine or even being de-indexed as a result of them using unethical techniques.
In comparison to the white hat technique which has its focus on their human audience as opposed to the search engines. The methodology that the white hat uses includes the use of keywords and the analysis of these keywords, rewriting Meta tags for them to be more relevant, doing research, writing content, link building and back linking. This is the safest technique that one is advised to use as it is allowed by the search engines and is an ethical method.
- What Are Their Link Building Methods?
When it comes to link building, one needs to understand that it is not always about the quantity but rather the quality if the output being given. When a SEO agency goes ahead and says that they are able to create tens or thousands of links, then one needs to be careful and avoid this. This is because at the end of the day one may easily get all the many links but not get the full benefit. In addition, this may actually end up making one get penalized because of such actions by the various search engines and one also may avoid just having their links which are unrelated to the many low domain sites that have very little presence on the internet. One would rather have just a few links that are running in various websites that are related to the particular field of interest i.e. niche which have a high domain authority as compared to the former. Quantity is not always better than quality. Hence, gets a SEO package in South Africa that will be able to put more emphasis on quality rather than quantity.
- Do They Provide Content Creation?
Content marketing is becoming a more lucrative filed as moist SEO agencies are taking it into more and more consideration. One needs to have the content that will be happily accepted by their audience and that is related to them than having content that actually is just there.
- Monthly /Weekly Report
In addition, the SEO agency is able to give a report of progress that one may easily be able to look at and see how well or poorly they have been doing. This is a major factor to consider as it will help know how best to improve on the current performance.
- Do They Analyze One’s Business’ Buyer Persona?
One needs to take into consideration that there is need for the SEO package to be able to create content that is associated to the specific niche of people who will be able to go through the site as it is just useless to make content that does not resonate with the audience. The audience always has to be considered when one is planning on creating content as they matter the most since they will directly and indirectly affect the flow of traffic to one’s site. At first one may not appear on the landing page but after a while will be able to check reviews, get more informed and get comparisons then they will be able to do better. This is known as the sales funnel.
In conclusion, always know more about the packages before just going ahead and purchasing just any SEO package in the name of it is a good package. It is very important to keep this in mind at all times while purchasing a SEO package in South Africa.