What is App Store Optimization (ASO)?

This is the process of making your app visible to consumers in the different app stores. By making use of this step-by-step guide, we will show you how to optimize your app for more downloads and better conversion rates.

The two app stores are IOS and Google Play for Android. It is extremely important to rank high in these app stores. The higher your app ranks, the better the conversion rate (downloads) will be. Some of the things we will look at in this article are, App Name, App Title, App Icon, App Screenshots and App Rating.