Social Media Marketing for Universities Johannesburg, Gauteng

It seems like some universities are not really enjoying the benefits of Social Media Marketing for universities. It really does look like most universities are depending on their past successes and reputation to win over future students. By doing so, they are really missing out on the advantages of Social Media Marketing for universities. Below are some tips that can be used to achieve effective Social Media Marketing for Universities


1.Choose a platform that suits your goals


You do not need to be present on all social media platforms out there. Strive towards quality over quantity and select the social media platform that best suits your strategy and defined goals.

YouTube or Vimeo channels are more suitable if you plan on posting a lot of videos from your campus or testimonials from your students, in comparison with other social media platforms. The best way to achieve success is to combine the platforms that complement each other, thus reaching the different audiences that are present on those platforms.


2.Set goals


In order to achieve the desired effect, you must define your objectives:

  • What do you hope to accomplish with social media activity?
  • Do you want to build stronger ties and relationships with alumni?
  • Do you wish to increase the percentage of student enrolment via social media?

By setting clear and achievable goals, you will be in a position to evaluate whether your efforts to use social media have been successful and gain valuable insights into the best ways of improving your education practice.


3.Present your University in a unique manner


Incorporating Social Media Marketing for Universities into your broader marketing and communication programs can make your university unique, enabling you to focus on conversations and strategies that can be employed successfully in any sector. Telling your story, and sharing it, is the thing that separates you from the flock. While the story changes to suit a particular university or a company, telling the story in the first place remains the most important step you can take.


4.Nurture your relationship with Alumni students


University social media is not only important in developing a great relationship with students during their studies at your university, but also after their graduation. Social media plays a critical role in helping you connect with alumni and increase your university’s recognition.

Through Social Media Marketing for Universities, alumni can share their career achievements, promotions and more, and reconnect with other alumni, increasing your university’s exposure by reaching a broad audience.  If you aim to build stronger relationships with alumni, you should check out LinkedIn, which is a useful social media platform for achieving this particular goal.