Social media marketing for IT companies Johannesburg, Gauteng

Social media marketing for IT companies


Social media is an important marketing channel that every business should take advantage of, and If you own an IT company, social media marketing is especially important.

The first thing to do for your Social media marketing for IT companies’ strategy is to create a good social media strategy. Don’t be afraid to reach out to a social media marketing expert (Fast Forward Marketing) for help in creating a solid social media strategy for you.

Some of the benefits for Social media marketing for IT companies includes:


  • Cost-Effective


Nobody wants to spend so much money on pipe dreams. With packages from fast forward marketing your business is guaranteed to pay services that will be measured by the returns.  Social media marketing for IT companies is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social networking platforms, and any paid promotions you decide to invest in are a relatively low cost compared to other marketing tactics. Being cost-effective is such an advantage because you can see a greater return on investment and retain a bigger budget for other marketing and business expenses.


  • Improved Brand Loyalty


One of the main goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand’s products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business.


Here are a few Social media marketing for IT companies tips to invest in in order to start building a social media presence if you haven’t already.


  • Content


Content is key. You have to give your audience something that either benefits them in some way or solves a problem. Having a blog that explains a bit of your process and gives small tips gets you a lot of brownie points. longer posts giving insights or sharing your experiences in the field helps you grow exponentially. Not only will this make it more likely for your audience to share your post, it will also increase your SEO ranking.


  • Reach the right audience


The demographics of those who use social media are perfectly targeted for tech companies. A lot of young people use social media, and they are more inclined to use new and innovative technology, devices and apps. And the same is true for the majority of mature social media users, some of which, spend several hours a day online.