Social Media Marketing for Interior Designers
Most of the marketers are using social media to promote their business, which is something most businesses should be doing. But the way to go about when doing it is not always transparent. Even interior designers are now using Social Media Marketing For Interior Designers as assistance in the success of their businesses, below are some strategies.
Before posting, you need to figure out what your marketing goals are on social media, otherwise you’ll never be able to know how well you’re doing down the road.
Social Media Marketing For Interior Designers has dynamic tools, and can do a lot to help interior designers meet their goals, like:
- Increase brand awareness
- Establish credibility and trust
- Connect with your audience
- Find new leads
- Drive sales
Pick the ones that make the most sense for your business and keep them in mind moving forward.
Pick your platforms.
You don’t want to stretch yourself too thin, which is why you need to pick your platforms strategically.
Facebook: Still the number one social network, reaching 81% of the digital population, so a safe bet for any kind of business.
Pinterest: Great for sharing visual content, and with categories like Home Decor and Design trending, you’re bound to find your audience here.
Twitter: If you’re looking to connect with other interior designers and follow trends in the industry, Twitter is the place to do it.
Instagram: More personal than professional, but another great place to showcase your work.
Behance: A great place to connect with other designers and showcase your own portfolio.
Houzz: Similar to Pinterest, but more geared towards your industry.
You should also think about your target audience demographics like age and income when picking platforms. The Pew Research Center has the data you need to know.
Profiles for your Social Media Marketing For Interior Designers business should be set up with just as much care and consideration as other listings of your business. But you’re a professional, so let’s assume you know how to do this. What you might not know how to do is create awesome content.
Find your ROI.
Social Media Marketing For Interior Designers is a continuous task, but one you’re going to feel a lot better about if you can identify the real return on investment (ROI) you’re getting from your efforts.
You’ll use the goals you outlined to determine your ROI. Here are the questions you should be asking:
Increase Brand Awareness
- Do you have more relevant followers?
- Is your content getting a lot of shares and discussion?
Establish Credibility and Trust
- Are you getting endorsements/shares from influential people?
- How is your audience responding to these influencers?
Connect with your Audience
- Is your audience responding well to your content?
- Is the content you share encouraging engagement?
Find New Leads/Drive Sales
- Are your social shares bringing people back to your website?
- Are you getting more clients?