Social Media Marketing For Insurance Companies/Agents

Very sharp insurance agents use Social Media Marketing For Insurance Companies/Agents to get more clients. Reason being, as statistics show, in short, social media is where you will find your future clients. If your insurance company has not tapped into Social Media Marketing For Insurance Companies/Agents then you are really missing out. Below are some strategies that can be used in Social Media Marketing For Insurance Companies/Agents

1.Determine where your target market is.

If you haven’t already, spent some time exploring the major Social Media Marketing For Insurance Companies/Agents channels. Where are your current clients, and where are those you hope to work with in the future? Facebook, Twitter, LinkedIn, and Google+ are generally the most relevant platforms for Social Media Marketing For Insurance Companies/Agents  professionals, but others like YouTube, Pinterest and Instagram may be of interest to you as well. At the very least, set up your account on the major social networks and begin familiarizing yourself with the services, rules, and etiquette of each.

2.Be social

The goal of your Social Media Marketing For Insurance Companies/Agents should be to nurture a community, not to push a hard sell. It’s called social media for a reason, so use it to interact and build relationships. Show your insurance expertise, but be sure to balance out your Social Media Marketing For Insurance Companies/Agents strategy with other posts that reflect your personality and are truly interesting to you. Being inspirational, informative and helpful to your audience establishes a good rapport. This can have lasting effects and lead others to look to you in the future for advice and guidance.

 3.Vary your types of engagement.

There are many ways to engage creatively with your audience so it isn’t a one-way conversation. If your insurance agency has an official referral program, Social Media Marketing For Insurance Companies/Agents  is a great way to promote it. To increase Facebook fans, run a promotion; donate money to a local charity for every new follower. End your posts with a question to elicit answers from readers. By engaging your audience, you’re building a bond that will yield referrals in the future.

4.Let others know you’re socially active.

Don’t wait for your clients to find you. Now that your profiles on several Social Media Marketing For Insurance Companies/Agents networks are up and running, it’s time to promote them.  Select the channels you’re most active on and include their icons prominently on your website, as well as in your email signature. You can also bring it up in conversation; let clients and potential clients know they can find you on specific social media channels and politely ask them to connect and share.