Social Media Marketing for Dealerships in Johannesburg

Social Media Marketing For Dealerships Johannesburg


Many businesses are chucking out the traditional methods of marketing and using newer methods which involves social media, and yes it is definitely reaching out to the masses. Even Dealerships are now using Social Media Marketing For Dealerships to promote their businesses and it seems to be working in their favour. Here are some effective strategies below to be used in Social Media Marketing For Dealerships.


  • Determine your dealership’s goals


Every dealership should have set goals. Do you want more folks to know who you are? Do you want to encourage people to visit your website? What about encouraging folks to pay your dealership a visit?

Whatever your goals are, it’s important to write them down and keep them tangible. You will need to develop your Social Media Marketing For Dealerships strategy around what you’re ultimately trying to achieve.

For example, if you’re trying to increase brand awareness, one of the elements of your strategy might be paid advertising on Facebook or Twitter—where you encourage users to like your page.

Alternatively, if you’re trying to get more people to come to your website, you could link to resources like articles, calculators, interactive assessments that your audience might find useful.


  • Have a plan


Create a Social Media Marketing For Dealerships with a variety of new, business-specific content paired with social ads every week. Use data and look at historical results to increase engagement.

Be clear and concise so your audience doesn’t see a lengthy post and keep scrolling. Monthly contests are a good way to generate and capture fresh leads from customers who fill out your form to enter to win, as long as you have an action-based plan for follow-up.

Speaking of plans, have a dedicated person, process, and technology to help you respond to all reviews, comments, and mentions on your Social Media Marketing For Dealerships sites. This will make your dealership more relatable and connected to your community.


  • Understand your dealership’s target demographic


Do you have a general understanding of who your customers are? If not, you might find it difficult to develop or curate content for your social media pages.

Whether your goal is to increase brand awareness or engagement, you want to share things that your audience will be interested in. If you’re just kickstarting your social media presence, do a little research behind the scenes.


Do you have any specific information in your dealership’s CRM? If you don’t have demographics at your disposal, get the marketing expert at your dealership to do a little research. There are ways to find out the general income, professions, and interests of residents within a five- to 10-mile radius of your dealership.