Social Media Marketing for an Event in Johannesburg, Gauteng

Social Media Marketing For An Event


Social media marketing for an event is the best strategy to have your next event turn into a success and get almost everyone talking about it. Fast Forward Marketing, South Africa’s highly skilled and most successful online marketing agency. We believe that online marketing is not just a ‘buzz word’ but your business success. The agency will first help you to choose your social networks depending on your industry and target audience, some social platforms may be more effective than others and then give you tips on social media marketing for an event. Typically, if you can do some promotion on Facebook, Twitter, and LinkedIn, you should be well covered.


Here’s a quick overview of how you can use them:

  • Facebook – this is the most common and easy one where you can create and share event updates, engage followers, and create event pages. You can also target your messaging to specific groups using paid promotion.
  • Instagram – using videos and poster ads you can market your event on social media. Brands get the most engagement on this image-laden social platform.
  • LinkedIn – Great for B2B and industry networking, this professional social media platform is a good choice for company news and event announcements.
  • Twitter – Use posts and an event hashtag to build excitement before and during your event.


Listed below are tips for social media marketing for an event:

  • Create a Hashtag

This is social media marketing 101. A specialized hashtag for your event can enhance social buzz, increase participation and even boost attendance. When creating your hashtag try to keep it relevant, unique, short, and sweet.  Sounds simple. Make sure that you used the same hashtag across all social media.

  • Create a Facebook Event

Facebook events make life easier because you can be able to share the event on different pages and groups and tell friends to do the same.


When creating your Facebook Event, be sure to:

  • Choose a 1920×1080 cover photo that looks good at any size
  • If you use Eventbrite, you can sell tickets directly on Facebook.
  • Be specific about location, time, and category so Facebook can help promote your event
  • Craft a compelling event description
  • Put your ticketing link front and center


  • Reach Out

Social media is an ideal channel for initiating conversations. Reach out to attendees, speakers, and prospective conference-goers to get them excited about the event.

  • Uses Social Influencers

Social media marketing for an event needs all sort of marketing strategies and brand influencer is one of the most successful strategies. social media marketing for an event is cost effective and can help your attendees to become your biggest promoters.