Social Media Advertising Johannesburg: Social Advertising

Social Media Advertising


Social media is a networking and communication platform therefore, Social media advertising increases better customer satisfaction. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages, they will receive a personalized response rather than an automated message. Social media advertising offers businesses, brands and individuals improved Search Engine Rankings. Although posting on social media might get your business some site traffic, more effort than that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website. While social media doesn’t directly increase search engine rankings, Social Media Examiner states that more than 58% of marketers who have been using social media for one year or longer still see improved search engine rankings. Being able to rank in the top positions for your keywords will revolutionize your traffic and continue to generate positive results for your business.


When discussing the topic of Social media advertising, it important to know the roles played by social media influencers in being part of your advertising tools to help build your business. Most strategists use influencers like celebrities and socialites either in real time or on social media. These celebrities already have a large, loyal audience. This can be done by cutting out a deal with them to talk about an app and add a download link to the information.


Some of the benefits of Social media advertising includes:

  • Grow your sales and your fan-base.
  • Use customer-generated content for ads.
  • Better target net new and returning customers.
  • A/B test on the fly, using platform analytics to determine winners.


You might be wondering which Social media advertising tool you need to choose to grow your business? the perfect answer to this question will depend on 3 very important factors that you need to ask yourself before:

  • Where your target customers are most concentrated (usage, groups, etc.)
  • Where your target customers are most accessible (preferred media, ad targeting, etc.)
  • Where your target customers most actively engage with ads (testing required)


After considering these important factors you can then choose amongst these platforms:       

  • Instagram.
  •  Twitter.
  • Pinterest.
  • LinkedIn.
  • Snapchat.


Social media advertising helps to reach a target audience through ads. These platforms cultivate large, diverse communities. Advertisers can rent permission to interact with people based on specific targeting metrics. Because these platforms are incredibly data rich, we can reach a lot of the right people without blowing the entire ad budget.