SEO For Voice Search

When designing SEO for voice search always remember that this is just SEO. While there are tactics such as developing Alexa skills that can help your brand be more present in voice search, the basic optimization tactics of optimizing content still apply to voice. Make sure to incorporate long-tail and contextual keywords in your content and meta data instead of focusing on a single head term. Also, use structured mark-up to help Google better understand your content.

  • Create Content That Talks Back
With online search, a slew of otherwise random words yields a narrowed list of final results: “non-slip stair covering beige.” With voice search, however, a query or command gets a response. Create content that keeps the conversation going, rather than ends it.
  • Focus On Mobile Search

For SEO for voice search you must find better ways to meet consumer demand and query intent based on context. Certain keywords will be used much more often via voice search than traditional. It’s worth it to find these keywords. You must remember that most of them will be used in mobile searches. Use keywords built around the following: “when,” “how,” “what,” “who,” etc.

  • Stop Thinking Like A Marketer

As marketers, we are hardwired to share our news far and wide. Yet voice engagement is the antithesis to these kinds of interruptive, overt push messages. To optimize your brand for voice search, you must think like the customer. What provides value? What do they need? Customers don’t speak to their devices for marketing messages. Think service first and optimization will naturally follow.

  • Optimize For All Types Of Searches
Optimizing existing content with relevant search terms and writing in a language that is similar to how people converse, and search is easier than creating all new voice-optimized content. Ultimately, we want to make sure our content is optimized for all kinds of searches, whether that’s desktop, mobile or voice.
  • Optimizing For Voice Search In Search Marketing

While adoption of voice search is still growing, smart marketers will start optimizing for it now to get the most out of search marketing in the long run. Voice search optimization is already important for large and local small businesses. People often use voice search while driving, asking questions about business location, store hours, etc.

Consider These Points In The Customer Journey:

  • Awareness: “What’s the best home voice assistant?”
  • Interest: “Can you make a phone call with Google Home?”
  • Evaluation: “Who is more intelligent Siri or Google?”
  • Purchase: “How much does an Amazon Echo cost?”
  • Customer support: “Why does Google Home sometimes not respond?”
  • Loyalty: “What products work with Google Home?”

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