SEO for videos / YouTube Videos in Johannesburg, Gauteng

SEO for videos / YouTube Videos

 

Truth be told videos are a need in today’s day and age it is important to further know that video’s can either make or break some brands but with the right SEO for videos / YouTube Videos from Fast Forward Marketing rest assured the success of your video to rank top in the search engines.

 

Without video SEO for business, your videos will not rank as high on YouTube, Google, and similar search engines. If nobody can find your content, then you certainly won’t experience any conversions.

  • Keyword optimization

If you want customers to find your store through organic search, you need to have the right keywords on your pages so you can rank highly in the search engine results pages (SERPs).

  • Conduct keyword research

The first step is to identify the keywords you want to rank for on your homepage, product pages, and blog posts. You should know the difference between body and long-tail keywords. Body keywords are 2- or 3-word phrases that get decent search volume. They are more specific than single-word keywords, which are insanely competitive, too broad, and don’t convert well. While long-tail keywords are long phrases 4+ words that are usually quite specific e.g. SEO for videos / YouTube Videos. Each of these long-tail keywords doesn’t get a high search volume, but when added together, they make up the majority of online searches. If you enter a body keyword into Google and scroll to the bottom of the search results, you’ll see a list of “related searches” for that keyword.

  • Upload to multiple platforms

If people are able to find your video in different platforms, then it is high likely to be at the top. What you can do is to post your video on YouTube then share it in other platforms. Do not resort to only self-hosting your videos. This is problematic for several reasons. If done properly, self-hosting can help with your website’s SEO, so including a video on your landing page is also highly effective in increasing conversions.

  • Diversify your text on different platforms

Once you publish your video on multiple platforms, don’t stop there. Instead of copying and pasting the same status update, video description, or even title tag, switch it up. This helps to improve your chances of ranking by including various keywords in all the different versions of your video’s description. You do not have to type up an entirely new description for each platform, but you can alter the length, keywords

 

Some examples of content you can create are:

  • Episode description or recap.
  • Show notes with timestamps.
  • Key takeaways.
  • Checklists/worksheets.
  • Episode art.