SEO for travel agencies in Johannesburg, Gauteng

SEO for travel agencies in Johannesburg

SEO for travel agencies


The Internet plays a very big part in making sure that the travel agency is available online and can be reached. Don’t be like the rest of the backwards people who limit their options to the sites that appear on the first page of search results. Investing in SEO for travel agencies can be the best answer to all your problems and certainly help your agency to rank in the top results of the search engines while helping to generate money and improve bookings. It is important to know that when SEO for travel agencies is done right, it makes for a powerful long-term marketing strategy that secures a site’s place in the highest ranking positions for long periods of time, which makes it worth discussing.


SEO for travel agencies cannot be sold in packages, and there is no one size fits all because every business is different, so an SEO professionals experience in the travel industry is vital in putting together a comprehensive strategy for sustained success.


With there being so many travel agencies and tour operators all trying to attract new clients who are looking for a professional and reliable service, it is really important that travel agents and tour operators looking to promote themselves online use an SEO company who are experts in helping to promote travel agency websites.


Make Your Site Mobile-Friendly

People are more likely to book tickets on your site from a mobile device, and it’s even more likely for the device to accompany them in their travels than for a laptop. Therefore, it is important to make sure your site can be easily accessible in mobile apps without taking too long to load and has relevant content. This has been, of course, in response to the growing number of mobile Internet users. You can be sure your travel website will be visited by plenty of them.


Here are some strategies to have effective SEO for travel agencies:

  • Use responsive web design: a website should look good and be easy to use on any device.
  • Reduce page load time: users don’t like to wait. They want their business finished as quickly as possible, and the longer they have to wait until the page loads, the greater the chance they’ll just lose patience and leave. Be sure to publish your mobile website in the AMP format for superfast page loading times.
  • Optimize your images: the less their file size, the faster a page loads. You’ll have to find the balance between your images’ size, dimensions and quality.
  • Don’t use small text: it’s rather tedious to enlarge the picture on the screen every single time you need to read something, isn’t it? Best to avoid that and make the text large enough for people to read it without any extra effort.
  • Avoid using small touch elements: If your page has a button you want to be pressed or a box you want to be checked, better not make them easy to miss or too small for their big thumbs.