SEO for Shopify Sites in Johannesburg, Gauteng

SEO For Shopify Sites In Johannesburg

 

Shopify is one of the world’s most popular e-commerce solutions, with more than 600,000 businesses using it to host their online store. The platform is feature rich, comes with attractive templates, and ultimately offers its users a very easy way to sell goods either physically or digitally online therefore a good strategic SEO for Shopify Sites is highly advised.

 

This article will focus on SEO functionality of the platform and provide some key tips on how to make a Shopify store rank in search results.

Search engine rankings play a huge part in how easily shoppers are able to find your store. The higher you rank in search engine results, the more traffic your eCommerce store is going to have. This naturally leads to increased sales.

  • Optimize Your Shopify Site Structure

The way your content is organized on your page is very important to SEO success. When shoppers are able to quickly and easily find the things they’re looking for, they tend to spend more time on your site and view more pages, which can help your search engine rankings.

  • Improve The User Experience

Improving the user’s experience on your site will help you to rank higher in search results. The best tip is to boost your site speed, site speed is all about accessibility. When your site is easy to navigate and everything moves quickly, visitors have no cause for frustration. This means that they’re likely to spend more time on your site.

 

To make your SEO for Shopify Sites store faster, you can:

  • Use a fast, mobile-friendly theme
  • Use smaller, optimized images
  • Remove any apps you’re not using
  • Avoid using sliders

 

  • Use A Responsive Design

Responsive design means your Shopify store will look great on any device, including desktop, tablets, and smartphones. Responsive themes can greatly improve user experience and keep visitors on your site longer. Since Google looks at time-on-page as a marker of a site’s value, having a site that’s easy to navigate and read can improve rankings. In turn, improved rankings and better usability result in repeat visitors and increase conversions. Wonderful things for an eCommerce site.

  • Register Your Shopify Store With Google Search Console and Bing Webmaster Tools.

Registering a site with Google Search Console and Bing Webmaster Tools is something all website owners who are serious about SEO for Shopify Sites should do, regardless of the platform they’ve used to construct it. By registering your site with these two important services you are telling the two major search engines that your website exists, and are ensuring it gets crawled.