SEO for recruitment agencies in Johannesburg, Gauteng

SEO for recruitment agencies


There are two fundamentals of SEO for recruitment agencies and staffing agencies to rank highly in Google search results do two things very well. First, it should create engaging and informative content that provides value to their clients and candidates. Secondly, it should effectively use recruitment SEO so that clients and candidates have the opportunity to discover their content on Google and read it.


SEO for recruitment agencies deals with the structure of your site and content on your pages whereas off-page SEO for recruiters refers primarily to links that point to your page. On-page SEO is critical for many reasons but most importantly, because it helps you rank higher in Google search results, which, in turn, drives traffic to your site. There are hundreds, if not thousands, of articles on the same topic and therefore, it’s difficult to stand out. While Google does its best to show only the best results for a specific query, it’s often difficult for their algorithms to surface only the truly top-notch articles.


SEO for recruitment agencies best advice would be to make sure that your website or content is beneficial to the visitors. People visit pages that provide them with value or put more simply, that benefit them. The most common title tags that imply benefit are those such as “find jobs near you” and “Find out how…” and those with numbers such as “7 ways to…” and “5 practices you…”

  • Optimize your title tag

The title tag is what shows up as the link in Google search results so it’s a huge factor in determining if your article gets clicked. Keep it the right length. Google typically displays the first 50-60 characters of a title tag. If you keep your title tag under 60 characters, research suggests that you can expect about 90% of your titles to display properly. You can use this title tag preview tool to see how your title will appear in Google’s search results. Make sure it has at least two of the three ingredients of a click-worthy title.

  • Curiosity
  • Benefit
  • Emotion

If you go to the average recruiter’s blog post, what do you see? Typically, you’ll find a cheesy stock image of something like two people shaking hands at the top of the page followed by a wall of text. The image adds nothing to the post and the wall of text can be intimidating to the reader.

  • Add Latent Semantic Indexing (LSI) keywords liberally

LSI keywords are keywords that are semantically related to the keywords for which you want to rank. This is not the same thing as synonyms for your keywords. These are words that are in some way related to your keywords and will help Google understand the meaning of your page.