SEO for new website in Johannesburg, Gauteng

SEO for new website


What is SEO?

Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes the purchase of paid placement.


To boost your SEO for new website what you need to do is to:

  • Perform keyword research

Which is a big part of SEO for new website and making sure that it sells, and people know about it.  In order to do a lot of the other things on this list effectively, you need to first have a clear idea of the main terms and subject areas you want to focus your SEO efforts on. A number of SEO tools provide keyword suggestions and data on the amount of traffic and competition you can expect to deal with for each keyword. Most of them will cost you a subscription fee, but you can use Google’s Keyword Planner

  • Plan Out Your Site’s Architecture

If you’re starting with a simple site that just has a few pages, this may not seem all that important right now. But it’s still smart to plan out your site architecture in advance so you have a structure in place as you go. For most websites, your site architecture should have a pyramid structure. Your homepage is at the top, with the next most important pages (typically the ones that go on your main menu) right below that. Underneath those, you’ll add any subcategories and individual pages that fall within them.

  • Target primary keywords for each page

To avoid competing against yourself, choose unique ones for each page this means your initial keyword research can help you gain an overall picture of the language to use when building your website, but it’s also good practice to choose a target keyword for each individual web page on your site.

  • Optimize Title Tags

Try to keep your title tag short google will only display 50-60 characters on the search engine results page and even less of the title tag will show up in the tab at the top of your browser. The title tag is part of the website Google looks at to learn what the page is about, which makes it another good spot to use your target keyword.


When writing SEO for new website headings are a good tool to better organize your copy so that it’s easy to read and scannable for your visits. As a bonus, your headings are another signal to Google on what your page is about.