SEO for manufacturers in Johannesburg, Gauteng

SEO for Manufactures


What is SEO?

SEO refers to a number of strategies designed to improve your website and boost your rankings in search engine results for keywords and phrases related to your business. These optimization strategies take place both on and off your site and are divided into on-page and off-page SEO.


Benefits of SEO for manufacturers?

Ultimately, SEO helps your business increase exposure in search results, reach more customers, and earn more revenue online. SEO is also cost-effective, and you’ll enjoy a higher return on investment (ROI) than with traditional advertising methods. A good SEO for manufacturers strategy, is made up of both on- and off-page tactics, has several benefits for industrial manufacturing companies. Here are the benefits:

  • Increased website traffic
  • More qualified leads
  • Higher brand awareness
  • Better ROI than traditional advertising
  • Increased revenue

Create informative keywords copy

Be sure to create unique copy for each of your pages, and keep in mind that search engines and site visitors like copy that is both informative and descriptive. Don’t forget to add keywords and phrases in strategic places on each page, like page titles, meta descriptions, and headings. Helpful, keyword-rich copy that clearly explains your services and helps website visitors learn more about your business is essential for an effective SEO strategy.

Make your site mobile friendly

Most people who search your website uses their phones therefore, SEO for manufacturers should be mobile friendly. Internet users are accessing the Internet via their smartphones, tablets, and other devices. This means that if your site isn’t mobile-friendly, you could be missing out on a large portion of your target audience. In addition, Google recently announced that it is switching to a “mobile-first” index, which reiterates the search engine’s push towards mobile as the new standard.

Improve your site’s speed and user-friendliness

Your industrial company’s website should be both fast and easy to navigate. This sends positive signals to search engines and can help boost your rankings in search results. It also improves the browsing experience for your website visitors, which can keep them on your site for longer and encourage them to learn more about your company.

  • keyword research

Which is a big part of SEO for manufacturers and making sure that it sells, and people know about it.  In order to do a lot of the other things on this list effectively, you need to first have a clear idea of the main terms and subject areas you want to focus your SEO efforts on. A number of SEO tools provide keyword suggestions and data on the amount of traffic and competition you can expect to deal with for each keyword. Most of them will cost you a subscription fee, but you can use Google’s Keyword Planner