Provide detailed information on the steps you have taken to offer utmost levels of security and display any relevant logos to demonstrate that you comply with certain security standards. Although this falls under general optimization for all sites, switching to HTTPS is particularly important for ecommerce sites. With exchanges of personal details and users trusting you with highly sensitive payment information, security is of the utmost importance.
If you’re starting with a simple site that just has a few pages, this may not seem all that important right now. But it’s still smart to plan out your site architecture in advance so you have a structure in place as you go. For most websites, your site architecture should have a pyramid structure. Your homepage is at the top, with the next most important pages (typically the ones that go on your main menu) right below that. Underneath those, you’ll add any subcategories and individual pages that fall within them.