SEO for insurance companies in Johannesburg, Gauteng

SEO for insurance companies in Johannesburg

SEO for insurance companies


Most insurance companies often face challenges when trying to draw in new clients. In this day and age when someone needs insurance, they typically run a Google search and calls the first agency or two at the top of the listings. SEO for insurance companies helps to bring in as much business as possible, then, you need to make your way to the top of the search results.


Why do i need SEO for insurance companies?

As technology changes the forms of advertising changes. Yellow pages are dead, SEO is a way to go. Insurance companies use to get new clients by simply placing an ad in the yellow pages and waiting for prospects to call. In the modern age, though, a whopping 97% of people search for local businesses online, and Google is the market leader for search.


Free Traffic:

Advertising is one of the biggest expenses for businesses of all sizes. Improving your Google rankings gives you a consistent flow of traffic that you have the opportunity to convert to clients.


Quick Results:

While national and international companies wait an average of 6 months to a year to see improvements in their Google rankings, small insurance agencies have a tremendous advantage. You are competing primarily against other small, personalized agencies in your local market rather than those located across the country. Since many of your competitors are not yet using local SEO, you can reach the first page of Google rankings in as few as 30 days!


To achieve SEO for insurance companies you need to:

List Your Keywords and optimise your keywords

This is the basic step your local SEO campaign, sit down with the team of creatives like Fast Forwards Marketing professionals who will simply create a list of keywords that describe your services. Be sure to include it as a separate keyword. When you have a good working list, create a free Google AdWords account. Build Niche and Local Related Citations. A big aspect of local SEO includes building niche and local relevance via on-page and off-page optimizations. For off-page, one way to do this is to build niche and local citations.


Be sure to include the types of insurance you sell.

List of possible keywords;

  • “life insurance”,
  • “health insurance”
  • “business insurance”
  • “high risk life insurance”
  • “small business insurance”


Find Citations and Links

Citations: Citations are listings of your business NAP (name, address, and phone number) in online directories. Your options include general national directories, such as Facebook and, general local directories, such as your local Chamber of Commerce website, and specialized insurance directories.

Links: Google rankings are heavily influenced by inbound links from top-quality websites. Build online and face to face relationships with businesses that offer complementary services, and then ask to trade links.