To make your website easier to use for your visitors, you need to build a good website structure. Google wants to send its users to websites where they can have a great user experience. Because a website with a poor user experience will lose visitors before they can even enjoy the great content. Make the navigation easier – the best practice in terms of navigation is to have your website pages accessible in no more than 3 clicks. If your visitors have difficulties in accessing your page, it can lead to a higher bounce rate.