SEO for Facebook
As simple as Facebook seems, it also needs SEO to rank top in the search engines and help your page to get recognized and make money.
When considering SEO for Facebook it is always important to remember that content is key. This means your choice of wording and the placement of important keywords can help search engines quickly and correctly understand what your page is about. Google’s keyword planner can help you to find the exact keywords or phrases more people use when they are searching for businesses like yours. Use these words in you about sections and Facebook posts. But as with your website, don’t overdo it. Loading your page name or description fields with keywords can come across as keyword stuffing and have the opposite of your intended effect, resulting in a lower search ranking.
- Get a local verification badge
Facebook recently introduced local verification badges for businesses. These confirm your page is the authentic one for your business. Though google hasn’t expressly said that having a verification badge will help your page, it is one more signal of your page’s location and authenticity, and as such, it’s likely this could factor into how your page ranks on search. Even if it doesn’t give you a boost on Google, verification will help you show up higher on local Facebook searches.
SEO for Facebook strategy is the process of organizing a website’s content by topic, which helps search engines like Google understand a user’s intent when searching. By optimizing a web page around topics, then keywords within that topic, you can increase your expertise in the eyes of a search engine and rank well for long-tail keywords related to that topic.
For good and selling SEO for Facebook keep this in mind: keywords are at the heart of SEO, but they’re actually not your first step to an organic growth play anymore. Your first step is to make a list of topics you’d like to cover from one month to the next. This is what you can do to start, compile a list of about 10 short words and terms associated with your product or service. Use Google’s Keyword Tool to identify their search volume and come up with variations that make sense for your business. In addition, SEO for Facebook can also be defined as a specialized form of online writing that contains keywords your target reader types into a search box to find the information she wants. Helps online content rank higher in search results (such as Google.) Drives qualified traffic.