SEO for eBay in Johannesburg, Gauteng

SEO for eBay in Johannesburg

SEO for eBay


What is eBay?

eBay is an online shopping site that’s best known for its auctions and consumer to consumer sales. It’s also extremely popular for online merchants to use as a sales channel. eBay is available in many different countries. eBay is an online auction service used to buy and sell items. The company uses an electronic platform to facilitate millions of transactions every day. Users seeking to purchase items make bids over a specific time period and then the seller determines guidelines such as a minimum bid he or she is willing to accept.


What is SEO for eBay?

eBay SEO is the process of getting your eBay products better known as listings to rank as high as possible in an eBay search. SEO involves a number of tasks like keyword research, content creation, link building, site speed improvements, and others. The purpose of SEO is to improve a website’s rankings, ultimately driving more traffic to it.


Learn about eBay’s search engine. This search engine works similarly to Google, it uses algorithms to determine how to rank product listings on its search results. eBay hasn’t revealed how its search engine really works?

Here’s what we know:

  • It factors in your keywords: SEO for eBay goal is to serve up search results that are relevant to the user’s query. One of the ways it determines relevance is through keywords in the listing title and product description.
  • It’s driven by buyer behavior: eBay’s search engine uses buyer behavior to determine the ranking of a listing. If many customers click a listing and end up buying the item.
  • It looks at the seller’s track record: eBay Cassini also factors in a seller’s previous performance, successful sales, ratings, and customer service.


Here are tips to use to have best SEO for eBay:

  • Use a profile photo that represents the brand

Upload a profile image that accurately reflects yourself or your brand. If you’re using a personal eBay account, you can keep your profile image casual and go for a photo or illustration.

  • Incorporate a few keywords into your profile description

Keep your bio short and easy to read. eBay sets a 250-character limit, so you need to tell customers what sets you apart and why they should do business with you in as few words as possible.

  • Build a strong seller reputation and track record

Your track record and eBay rankings can make or break your profile. Cassini looks into seller performance and considers ratings and reviews, customer disputes, and responsiveness. That’s why it’s important to keep your customers satisfied.