Mobile App Marketing Strategies Johannesburg: Mobile Application Agency

Top 10 mobile app marketing strategies


The basic rule of selling your app is to have the best marketing strategies, this can be achieved by working with the best mobile app agency. The marketing creatives should be critical part of your overall marketing strategy that you need to get good, that means coming up with Top 10 mobile app marketing strategies.


Here are some of Top 10 mobile app marketing strategies that will help your app stand out from the competition.

Learn about your audience

Generally, understanding who you’re marketing to should be the starting point of any marketing campaign regardless of what it is you’re marketing. You must incorporate audience insights into your market research

Market Early

While you can start your app marketing strategy only once your app is available and, on the market, it is often better for you to start earlier than that. As the release date gets closer, you can start ramping your app marketing efforts with teasers, such as trailers and other short video advertising that helps build up curiosity and awareness

Make your app visible in app store

This is a process of optimizing mobile apps to rank higher in an app store search result. The higher your app ranks in an app store search results, the more visible it is to potential customers.

Look at who’s using your competitors’ apps

Tools like Similar Web and YouGov Profiles offer detailed insights into the audiences of big-name products and brands, and those audiences’ interests.

Research your audience

It all starts with having a good idea of what your app is for. If you don’t know who is supposed to benefit most from using your app. Know your demographic. Their age, their lifestyle, their spending habits, their recreational habits, any other factors that allow you to understand who you are selling to.

Understand your competitors

Knowing your market is not just about knowing your audience, but it’s also about knowing what your peers and competitors have been doing so that you can remain relevant and original. You should also be looking at what your competitors have been up to and seeing what has worked and, perhaps even more importantly, what hasn’t worked for them.

Create a landing page that sells

Your app should be able to offer advanced and new content every day or at least after every 2 days. Fast Forward Marketing creates a mobile app landing page that keeps readers informed in a creative and unexpected way. By making sure that the key elements of your mobile app landing page are included: app name, features, clear call to action, promo video.

Plan Ahead

Anticipation sells always keep this in mind. And ask yourself when is the best time to start marketing? It really depends on how quickly you’d be able to deliver the finish, market-ready product, but you ought to formulate a cohesive marketing strategy at the time of conceptualization.

Optimization your mobile app

You need to make sure that your app is properly optimized for searches on the most popular app stores. Mobile app store optimization is important because that’s how people discover you. Instead of spending thousands on ads, you can optimize your app and garner a considerable number of searches towards it through app store optimization.


Social media influencers make apps sell and get recognition. There are plenty of people with a substantial amount of following on different social media which would agree to work on some sort of revenue share agreement. The best thing about this is that you’d have to grant them access to your app, they’d review it and post their thoughts to their audience. And also, most of them don’t require initial payments, you can work on a deal with them to be your app brand ambassadors or pay them in forms of giveaways that will promote your app.