New Mobile app Marketing Johannesburg: New Mobile app Marketing

New Mobile app Marketing Johannesburg


have you just started a new app and you don’t know how to make money from it? The best answer would probably to market it and create traffic to your site. It is very important to know that this cannot be achieve by armatures and changers for good returns and value for your money you need. The first important way of New mobile app marketing is planning a mobile app marketing pre-launch, this is generally a phase that is considered as one of the most important steps in the app marketing process that focuses on brand awareness and visibility.


When planning a pre-launch:

  1. Determine a release date

When scheduling your launch date, pay attention to events that are going on in your space that have the potential to overshadow your app.

  1. Conduct market research to understand your customers

If you don’t know what the most influential blogs, groups, forums, or websites your target audience is visiting, or what influencers they follow, you’ll struggle to reach them.

  1. Build out your user personas

Try to envision the ideal user- What characteristics and traits do they have in common? Once you’ve nailed down the demographic you’ll be targeting, you can adjust your marketing message much more easily. Ask yourself who your app is for and how your target audience could benefit from your features. After you have done your app and it up and running now, this is a phase where lot of work is put in. Here you need to consult with for advice and assistance in the next stop which is: mobile app marketing post launch.


These experts will help you to achieve:

  • Consider a burst campaign

This is one of the most popular techniques used by mobile app marketers who want to climb the app store ranks. The goal is to get as many paid installs as possible, boosting your rank.  All this with the hope of increasing the volume of quality organic installs – that should follow when the app is finally ranked high enough to be discovered.

  • Offer referral bonus

Naturally, people love freebees. Offering your users, a bonus or benefit when they promote your app online is a sure-fire way to get them to spread the word.

  • Build out your website

Your landing page shouldn’t be seen just as a promotional tool for the initial launch. Think of the long-term strategy and how SEO efforts including domain authority and ranking above your competition will benefit your brand in the long-run. A professional, well-designed website will provide potential users with more information about your app and increase your legitimacy.