If you don’t know what the most influential blogs, groups, forums, or websites your target audience is visiting, or what influencers they follow, you’ll struggle to reach them.
This is one of the most popular techniques used by mobile app marketers who want to climb the app store ranks. The goal is to get as many paid installs as possible, boosting your rank. All this with the hope of increasing the volume of quality organic installs – that should follow when the app is finally ranked high enough to be discovered.
Naturally, people love freebees. Offering your users, a bonus or benefit when they promote your app online is a sure-fire way to get them to spread the word.
Your landing page shouldn’t be seen just as a promotional tool for the initial launch. Think of the long-term strategy and how SEO efforts including domain authority and ranking above your competition will benefit your brand in the long-run. A professional, well-designed website will provide potential users with more information about your app and increase your legitimacy.