Mobile app marketing Johannesburg: Mobile app marketing JHB

Mobile app Marketing Johannesburg


What is Mobile app marketing?

This is generally all about creating better advertising platforms for passing through the message, selling your app and interacting with your users through their entire lifespan from when they first hear about your app, to when they become a loyal and regular user. To do this effectively, you have to figure out who will use your app, where to find those people, what to say to them, and what they want from you. Mobile app marketing success is reached through the use of many marketing strategies and creative mobile app funnel that helps with Mobile app marketing. A marketing funnel is a way of breaking down the customer journey all the way from the awareness stage to the purchase stage. mobile app marketing funnel is important because it’s a useful model for visualizing the customer journey from initial awareness all the way through conversion.


There are many funnel stages, but here’s a simplified view.

  • Acquisition– is the first step in a user’s interaction with your app. How do you get them to download and install your app in the first place?
  • Activation- is next. The exact meaning of “user activation” differs from app to app, but in general, activation refers to a user’s first actions, such as adding their email address or making an initial purchase.
  • Retention– means turning your app into a regular destination for your user.

Perfection in Mobile app marketing guides you on how to communicate with the users. No matter what channel you use, your user’s attention is a precious resource, and you must make sure that what you’re sending is valuable to them.


Fast forward marketing help clients to know the purpose of why they are sending a message and to always be able to answer these following questions:

  • What’s the purpose of your message? Is it valuable to your user?
  • What action do you want the user to take when they receive it? This will help you communicate your intent more effectively, and better measure its effectiveness.
  • What context does your message matter in? Mobile messaging is all about context: time, location, user preferences.

Mobile app marketing is a great way to reach out potential customers because you can be able to enhance the experience of your customers by building the best mobile app. Furthermore, Mobile app marketing gives more value to the customers, a business is all about reciprocation and it is must to nail down the best way to encourage more customers.