Mobile App Marketing Funnel Johannesburg: Mobile App Funnel

Mobile App Marketing Funnel Johannesburg

A marketing funnel is a way of breaking down the customer journey all the way from the awareness stage to the purchase stage. Mobile app marketing funnel is important because it’s a useful model for visualizing the customer journey from initial awareness all the way through to conversion. Because Fast Forward Marketing is an experienced mobile app company, the client is advised about the mobile app marketing funnel. There are quite a few changes to the funnel when it comes to marketing apps but the good news is that working with Fast Forward Marketing as a company will benefit you as a client. Therefore, the mobile app marketing funnel is laid out in a similar way to a traditional marketing funnel. With this, it becomes easy for customers to discover the app through a variety of strategies, then move through the consideration and conversion stages, eventually move into the customer relationship and retention stages.


Although the layout and design may look like funnels you’ve become familiar with over the years, there is one big difference in the mobile app marketing funnel which is:

  • The tactics used to move customers through the funnel vary vastly from tactics used in traditional desktop marketing.
  • Apps offer a unique opportunity for marketers to connect with their customers, and the marketing funnel must shift to include these new channels in order for marketers to capitalize on the opportunity.
  • Exposure and Discovery- in this stage the marketer’s job is to help drive awareness and app discover-ability. For mobile apps, the “purchase decision” time is the time it takes to decide to download an app.
  • Consideration stage is all about demonstrating trust signals. For apps, much of the consideration stage is done via app ratings, reviews, and social proof on the actual app page in the app stores.

Mobile app marketing funnel also includes providing value relationships in the long run. The mobile app marketing funnel also revolves around building relationships, this means interaction with the customer.


Some of the strategies that Fast Forward Marketing uses to improve mobile app marketing funnels are:

Finding The Right Moment – whenever and wherever possible, ask for feedback. Focus on customer service, and the users’ experience with using the app.

Personalize Communication – use customer data to personalize your mobile app communication. Then you can easily win the customer over.

Mobile App Marketing Funnel provides a useful framework through which you can analyse your business and identify areas for improvement.