Mobile App Marketing Johannesburg: Mobile Application Agency

Mobile app marketing examples

 

Before getting to the idea’s users need to understand what is mobile app marketing? Basically, is about interacting with your users through their entire lifecycle from when they first hear about your app, to when they become a loyal and regular user. To do this effectively, you have to figure out who will use your app, where to find those people, what to say to them, and what they want from you to make things easier Fast Forward Marketing help to achieve these goals and more.Making your app stand out from the rest can be tough but with the right mobile app agency and effective strategies.

 

Here are some of the best mobile app marketing examples you can use:

  • IKEA Catalogue App

IKEA utilised the capabilities of mobile by creating a mobile app, which transformed its catalogue into an interactive platform. Scanning the pages with the app showed extra features. What is more, it allowed you to virtually place certain products in your room by using input from the devices camera and overlaying the product. This creative approach meant that app got 6.2 million installs, being the number 1 downloaded marketing app for a brand. Users spent and average of eight minutes with the app compared to three minutes with just the catalogue.

  • Starbucks Mobile Payments

Starbucks decided to make paying for a daily dose of coffee easier than ever by introducing its Starbucks Card Mobile App. All customers have to do to pay for their morning fix now after downloading the app is to load credit on to the app and then have their phone’s screen scanned at the checkout. This app is currently available for iPhone, iPod Touch, Blackberry and Android users.

  • Dynamic Content Campaigns

Dynamic content is continuously updated information like copy or images that’s inserted into your messages to provide up-to-the-minute relevance. Here’s how this mobile app marketing examples works and how easy to explain it: when you’re personalizing a message by including user first names, you’re pulling information held by your marketing platform (each person’s first name) and automatically adding it into each message that’s sent.

 

All of these mobile app marketing examples have something in common, they seek to engage the users and leave them feeling happy with the brand rather than annoyed by having their day interrupted by an intrusive ad. Many of the most successful seek to actively help their target audience by providing them with an app that provides a useful service, so that what they are doing doesn’t even seem like marketing to the user.