Mobile App Marketing and Monetization Johannesburg: Mobile Agency

Mobile app marketing and monetization


What is mobile app monetization?

Mobile app monetization is a means by which app developers generate revenue. There are various forms of app monetization, including in-app ads, in-app purchases, one-time payments, and subscriptions. In simple terms if you monetize your app with ads that fit seamlessly into the app cycle.

Fast Forward Marketing’s mobile app monetization solution helps developers drive maximum revenue to their app, while boosting user engagement and retention, while on the other hand mobile app marketing is about interacting with your users through their entire lifecycle. This is basically, from when they first hear about your app, to when they become a loyal and regular user. To do this effectively, you have to figure out who will use your app, where to find those people, what to say to them, and what they want from you.


There are many stages of mobile app marketing, but here’s a simplified view.

  • Acquisition- is the first step in a user’s interaction with your app. How do you get them to download and install your app in the first place?
  • Activation– is next. The exact meaning of “user activation” differs from app to app, but in general, activation refers to a user’s first actions, such as adding their email address or making an initial purchase.
  • Retention- means turning your app into a regular destination for your user. helps clients with creative ideas to effectively monetize their mobile app which includes:

  • Advertising

Digital advertising through mobile apps has improved the communication between advertisers and consumers dramatically. If you aren’t including ads in your app, you might be missing out on a phenomenal opportunity for monetization.

  • Email Lists

Email lists are cost effective and reach almost all your target audience. You might not think of this as a likely first step but using an email strategy with your app is a fantastic way to get more engagement from your customers, which in turn leads to more money.

  • Sponsors and Partnerships

A partner or a network of partners can seriously benefit your customers and your businesses alike. Try to create an integrated experience when you secure a partnership with another brand, you can significantly step up your monetization game.


mobile app marketing and monetization are perfect for news publishers and blogs that receive regular traffic. They’re also great for gaming and social network apps. Ads are tailored to audience interests, which encourages more click-throughs. Make sure you call Fast forward marketing for any assistance and clarity on 087 490 1013.