How and where do users find and download mobile apps? - SEO

How and where do users find and download mobile apps?


Potential customers are usually looking for specific apps that meet their unique needs. They make use of the app stores that are available. The two main app stores are Google Play Store and Apple App Store. The majority of apps available today are found in these two stores. Mobile users make use of search in order to find the app they are looking for. Statistics tell us that 70% of app downloads occur after a search is conducted.


So, lets recap on what we have learnt so far. Ultimately, the better the ranking of your app the more potential customers will see your app which will result in more downloads of your app. We live in a world where instant gratification is a very real thing. Customers want to find what they are looking for quickly and seamlessly. Having to scroll through hundreds or even thousand of results is no longer an option.


As an app owner, you need to aim for the first 6 results in order to maximize the number of downloads of your app. Without App Store Optimization, you will not get the number app downloads per month that you wish to achieve.