Digital marketing VS online marketing Johannesburg, Gauteng

Digital Marketing VS Online Marketing

 

What is Digital Marketing?

Digital Marketing is the marketing of products or services using digital technologies, mainly on the Internet. In simplest terms, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

 

The world of digital marketing continues to evolve and as long as technology continues to advance, digital marketing will as well. Digital marketing is considered a form of inbound marketing and its goal is for people to find you. Businesses put content (or ads) out for individuals to find. People may conduct an organic online search, a paid search, find your business on a social network or by reading content that has been published online such as a blog or an article. Digital marketing offers the following services to business and individuals to grow their brands online:

 

  • Search Engine Optimization (SEO)
  • Search Engine Marketing and Pay-Per-Click Advertising.
  • Social Media Marketing.
  • Content Marketing.
  • Affiliate Marketing.
  • Influencer Marketing.
  • Email Marketing.
  • Viral Marketing.

 

What is online marketing?

Online marketing is a set of tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet. Online marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing (SEM).

 

Online marketing can deliver benefits such as:

  • Growth in potential
  • Reduced expenses
  • Elegant communications
  • Better control
  • Improved customer service
  • Competitive advantage

 

Digital Marketing VS Online Marketing are both the marketing strategies that are found online and when applied properly they can do wonders for your company only if you consult the best digital marketing agency in the country https://ffrwd.co.za/ . It’s easy to see that the internet is a key element for success in marketing and many marketers realize the potential for business growth using the platform. However, some of these professionals are unsure of which tactics to apply and if they are effective.

 

Here are social media goals to use as a starting point:

  • Increase brand awareness: This is good for newer businesses that are trying to make their brand more well-known through growing and engaging a social media following.
  • Generate new leads: If you’re looking for new leads, you can use social media to get email subscribers, event registrants, and new leads.
  • Drive website traffic: If your business wants to increase traffic to blog posts or product pages on your website, you can share links on social media to drive traffic back to your site.