digital marketing google in Johannesburg
Digital marketing google
Google plays a very important role in the development and success of any business, with mobile apps it adds a cherry on top with many advertising benefits. When working with digital marketing google you must keep in mind that all campaign settings and features will be available to as rewards, some of the achievement you will obtain by using digital marketing google includes:
- Sales
- Leads
- Website traffic
- Product & brand consideration
- Brand Awareness & reach
- App promotion
There are many types of digital marketing google listed below are some of them that you can look into:
- Google AdWords
This is a Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click.
You can target by location, there’s a big opportunity for geo-targeting for local businesses, so you can specifically speak to local markets. This feature works well for both local businesses and larger companies looking to segment a national or international campaign.
- Automated Video Ads
Google can automatically pull images, descriptions and ratings from the App Store or Google Play store and add music to create a promotional video for an app that can be distributed across Google video inventory.
- Social Media Marketing
This is one of the basic and cost-effective way of mobile app marketing google. Social media marketing gives you increased exposure. It allows you to connect with your consumers in a more intimate way. Using social media marketing you’ll gain more reach when you post quality content using Facebook, twitter, Instagram and other types of social networks.
- Content Marketing
- Search Engine Optimization (SEO)