digital marketing google in Johannesburg

digital marketing google

Google plays a very important role in the development and success of any business, with mobile apps it adds a cherry on top with many advertising benefits. When working with digital marketing google you must keep in mind that all campaign settings and features will be available to as rewards, some of the achievement you will obtain by using digital marketing google includes:

• Sales
• Leads
• Website traffic
• Product & brand consideration
• Brand Awareness & reach
• App promotion

There are many types of digital marketing google listed below are some of them that you can look into:

• Google AdWords

This is a Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click.

You can target by location, there’s a big opportunity for geo-targeting for local businesses, so you can specifically speak to local markets. This feature works well for both local businesses and larger companies looking to segment a national or international campaign.

• Automated Video Ads

Google can automatically pull images, descriptions and ratings from the App Store or Google Play store and add music to create a promotional video for an app that can be distributed across Google video inventory.

• Social Media Marketing

This is one of the basic and cost-effective way of mobile app marketing google. Social media marketing gives you increased exposure. It allows you to connect with your consumers in a more intimate way. Using social media marketing you’ll gain more reach when you post quality content using Facebook, twitter, Instagram and other types of social networks.

• Content Marketing

Content marketing refers to the practice of delivering a quality piece of content to your users to generate sales and leads. This content can live anywhere online. Tweets, a YouTube video, and blogs on your website all comprise content marketing.

• Search Engine Optimization (SEO)

refers to the process of growing your online visibility in non-paid (organic) search engine result, this type will help your mobile app to be recognized everywhere and be able to create traffic to both your app and website.

You should begin with researching the keywords that you intend to bid on for your ad. When conducting keyword research, remember these tips: Use tools to help you find keyword ideas and estimate how the keywords may perform. Google Keyword Planner is such a tool and is a free service provided by Google AdWords.