Digital Marketing for Theme Parks in Johannesburg, Gauteng

Digital Marketing for Theme Parks Johannesburg


To stay relevant and competitive in the leisure sector, you need to become a social brand.  Let face it traditional method of marketing died a long time ago. For theme park owners, it took quite a while to adjust to digital marketing, but they are now also using Digital Marketing for Theme Parks the success of their business


  1. Developing engaging content


Once you know the type of individual, you’re talking to, you really want to have something interesting and, most importantly, memorable to say. Create content informed by your buyer personas and utilise different formats to distribute it in – blog posts, infographics, eBooks and webinars provide different ways for your audience to engage with you, this is another way to achieve Digital Marketing for Theme Parks


  1. Build your landing pages


Using Landing pages to capture data is the most sustainable way of keeping track of your leads and which channel they came from, which is also another fabulous tactic for Digital Marketing for Theme Parks. To do this, you’ll need to create premium content which people will be happy to leave some details to read; this could include leisure industry insights, checklists and buyers guides to assist your potential customer with their challenges, and ultimately, their purchasing decision. The content needs to be helpful and informative and not just focussed on your latest piece of ride technology or POS (Point of Sale) device.


  1. Start blogging to support your premium content


By sharing relevant insights into the leisure and entertainment sector through helpful and informative blog posts, you’re demonstrating your knowledge and expertise in the industry. Your blog posts should feature calls-to-action which direct visitors to your data capture landing pages, converting them into leads. Once you’ve started this process, it’s important to carry on producing the content that will help get your brand found, enable you to further engage and then convert your visitors into leads, and over time, customers.


  1. Knowing your audience


This may seem relatively obvious if your only market is theme parks, however, the reality is, many vendors within the industry also supply to other market sectors. For example, many admissions and ticketing software companies provide solutions to a number of industries where perhaps only one of these is theme parks and attractions in the leisure sector.Therefore, it’s crucial to differentiate between the buyer of your product or service at a theme park and those within government or retail for example. The ways and means that buyers make their purchasing decisions will be different, as will the challenges and pain points they face in their roles.