Digital Marketing for Publishers in Johannesburg
When it comes to content marketing, publishers should be natural leaders. Yes, they do give quality and powerful contents, BUT quality content is an expected requirement for successful Digital Marketing for Publishers and at the same time it is not enough. There also needs to be a development, promotion, distribution and monitoring of Digital Marketing for Publishers. Below are a few strategies to follow for Digital Marketing for Publishers.
- Social Media Specialist
You need a social media presence to distribute your content and grow your audience. Since social media is often the first line of interaction with your audience, it’s become too important and potentially risky to leave this role to the interns.
Your content marketing team will provide the core fuel, your content. Yet there’s so much more to social media than just posting links to your publication’s content. Your social media specialist will often have to react in real time — whether it’s to report on fast-breaking industry news, respond to people who expect an immediate response, or share other authoritative content. Social media requires constant monitoring and interaction to be effective. Remember that accuracy, authenticity, and objectivity are the cornerstones upon which you’ll build your publication’s reputation for credibility and authority.
- SEO vs. PPC
SEO, or Search Engine Optimization, can help your content rank higher and longer. Organic content found via search engines is more likely to be clicked on and trusted by audiences, more effective for local searches, and can grow your online presence for longer. PPC — or Pay-Per-Click on the other hand, requires you to spend ad money to get your content in front of an audience.
- What is SEO?
SEO, or search engine optimization, you’re increasing the likelihood of your target audience finding you when they search for things related to your product or service.
It’s important to build a Google presence if you want your organization to succeed, and by increasing your rank among search results you’re improving your online visibility and domain authority.
- What is PPC?
PPC, or pay-per-click, is a form of search engine marketing (SEM) where an advertiser pays a publisher (such as Google or Facebook) every time the ad is clicked. This model allows advertisers to only pay when consumers interact with their listing — meaning you attract people who are interested in your offer.
This method is mostly associated with search engines as advertisers bid on search keywords relevant to their target markets. You may have noticed that the top search results are tagged with an “Ad” marker. The higher the keyword search volume, the more advertisers need to pay. Both SEO and PPC are perfect strategies for Digital Marketing for Publishers