digital marketing for hotels in Johannesburg

What exactly is Hotel Digital Marketing?

Also known as hospitality marketing, is being adopted in many forms which include making your hotel’s presence noticeable on social media platforms like Facebook, Twitter, Instagram and many more. Moreover, having a hotel website and solidifying your presence on Online Travel Agency (OTA) is widely considered.

In that case, finding the right technology partner that is better known for securing direct online reservations and distribution management can help you drive down the cost of inventory distribution for your hotel. Fast Forward Marketing employs a team of experienced individuals to achieve every client need, improve their business online and create a good turnover.

investing in digital marketing for hotels you need to find out ways to reach your guests using mediums like content, emails, websites, paid marketing, social media, and other such hotel promotion ideas in the correct fashion.

Here are some of the ideas you can use to make sure your hotel business stands out from the rest:

• Be reachable online

Digital Marketing is online, the first to do is to be reachable in on social media platforms, or rather searchable online to start with any hotel digital marketing strategy. You must know that if you’re not even visible online, then regardless of how much you slog, it’s not going to work. Presence on social media platforms like Facebook and Instagram is not a new thing these days. But making the most of that and utilizing it to their best potential is what you need in your hotel digital marketing strategy.

• Go live on Social Media

Going live on these platforms is one effective approach to increase engagement of your followers. And higher your engagement, the more people you’ll be able to reach to. While Facebook has its own charm for hotel businesses, Instagram is a whole another story, wherein there’s a long list of hotel Instagram ideas which you can apply in your marketing strategy.

• Videos sells

People get interested in what they see and if your videos is strategized in a good way will attract many potential clients. These days the world works on dual-reality -the actual reality and virtual reality. Which is why this strategy is one of the most favoured hotel digital marketing strategies. You should really consider getting your hotel tour filmed and get it uploaded on your YouTube channel. You can even highlight your hotel location, the facilities you provide through short videos.

• Run Ads everywhere

Instant exposure always has its benefits, but it also has its fair share of drawbacks unless your adverts are properly managed and optimized. Run dedicated ad campaigns on Google and Facebook. There are many benefits of engaging into such campaigns. Moreover, they make sure that your hotel is visible and the information about your commendable services reaches to the right people.