Digital marketing for hair salons in Johannesburg, Gauteng

Digital marketing for hair salons in Johannesburg


what you see sells, pictures tell a thousand story. You should know that people are attracted to what they see if it is catchy. New salons are opened every day and the competition rises as well. With this constant rise in the number of salons to choose from, it’s more important than ever for your business to stand out from the competition. That’s why we put together this list of seven digital marketing tips for salons. make sure that your salon outshines the competition and create creative and outstanding strategies for digital marketing for hair salons.

To achieve this, you must achieve the following:


  • Perfect your online social game.


The importance of being presence online cannot be dressed enough to people who want to rip the benefits of owning a successful. Potential customers will go to Facebook or Instagram to see your most recent work. Photos are a great way to showcase your team’s skills and get new clients in the door. Post often and post high-quality content that will validate your experience within your industry.

Working with Fat forward marketing will implement strategies like setting up a daily or weekly social media to-do and select on task with getting those posts up. Here are some ideas for photos your salon or spa can post on social media:


  • Before and after images of clients
  • Photos of the interior of your salon or spa
  • Photos of your stylists, technicians, aestheticians, etc (you can feature a new employee each week)
  • Products or sale items
  • Gift baskets during holidays
  • Quick tutorial videos (how to curl your hair using a flat iron, etc)

To survive digital marketing for hair salons you need to be brand consistent.

A great brand is built over time but requires great intention. From your business name, logo and tagline to your products and services, consistency is key. Be strategic about how you represent your business in all aspects from the moment your customers meet your business online to the moment they walk through your door.

Here are some more quick tips to help with your salon’s digital marketing:


  1. Allow clients to book appointments online. This makes it easy for a consumer who is researching your business to choose your business over the competition.
  2. List pricing and services on your website. If you list these in the content of your site, you’ll give those browsing consumers a good idea of how much they are going to pay, and that content can help your local search ranking.
  3. Try social media advertising. Facebook and Instagram ads with location-specific (and demographic) targeting are a great way to put your salon in front of local consumers who have never heard of your business or are still on the fence about trying you. Pair those ads with a landing page or discount,