Digital Marketing for Gyms in Johannesburg, Gauteng

digital marketing for gyms in Johannesburg


Digital marketing for gyms is very important and beneficial in order to increase brand awareness and attract new gym members. This can be achieved by using digital marketing apps, software and other forms digital marketing strategies in order to increase membership sales, client engagement and profit margins apart from brand awareness directly proportional to Word of Mouth.


This article has put together a list of digital marketing tips that are sure to put your gym on the map. from Fast Forward Marketing industry-specific strategists who do this every day and bring a team of expects to help you achieve best digital marketing for gyms.


To help you ease the process know that information is key, therefore, it is advisable to use your website to answer your potential clients’ questions. Here are some things consumers want to know about your gym or health club:


  • List of amenities
  • What is included in a membership?
  • Class times
  • How to sign up

Use Social Media

The best digital marketing for gyms strategy is to take advantage of the many free and low-cost social media tools available to keep in front of your target customer. Use a coordinated approach to align a Facebook business page, Twitter account, YouTube channel, SurveyMonkey surveys and other social media tools to send a consistent brand message. Get your business included on review sites and respond to any negative reviews you receive to manage your reputation. Visit to find out how you can achieve this.


Knowing your target audience is one of the most important tips to help you survive in digital marketing for gyms Provide information that is consistent with what your target audience is looking for. The best way to do this is to know what obstacles your audience faces when it comes to going to a gym or purchasing a membership. Let them know you’re here to help fix those issues and make it as easy as possible for them. Also, know who you are wanting to attract. Is it bodybuilders, cross-fitters, yoga moms, someone with a limited schedule?


Because we are promoting online presents make sure that you make it easy for clients to schedule classes online on desktop and mobile. Consumers are moving in an extremely fast paced world these days, so help them by providing the easiest route to sign up. You’ll need to create a clear call to action based on your goals. Don’t forget to sweeten the deal. Offering a free class or unique offer the first time they book online is a great way to get new clients in the door.