Digital marketing for food brands in Johannesburg

Investing in digital marketing for food brands is as important as marketing for events. When doing this it is important to know that good pictures will make your digital marketing for food brands stand out from the rest.

It is important to build a strong and consistent brand across all social media platforms. A brand’s profile on Facebook, Twitter, Pinterest, Instagram and everything else has a presence online should be unified and in line with the brand essence and style guide. Be consistent with graphics, colour, style and language, and even posting routine. Building your brand online will help you to grow your customers and make your brand known everywhere. People naturally want someone to provide them with information that helps them make informed decisions. They want to buy from brands that value what they value. The importance of digital marketing is that it allows you to market to people in ways that show you respect them and value them as human beings.

Helping you to have a killer strategy for digital marketing for food brands and helping you survive this changing market would be to create social media profiles that matter. The three social media platforms every restaurant should be on are: Facebook, Instagram, and Twitter.

• Respond to Your Reviews

Reputation management is everything for a restaurant. One bad review left un-checked can could mean countless of your potential customers questioning if they should visit your restaurant. Fortunately, 71 percent of users say that they are more likely to recommend a company that responds quickly to them on social media.

• Paid social marketing advert

If you are running social media advertising for your restaurant, ensure that you are educating yourself with resources such as Facebook Business to get a better grasp on Facebook’s full capabilities in terms of advertising.

• digital marketing for food brands helps to increase brand awareness.

To create authentic and lasting brand awareness, avoid solely publishing promotional messages. Instead, focus on content that emphasizes your personality and puts your followers ahead of the hard sell.

• Post relevant content

Don’t post for the sake of posting. Naturally, nobody wants to read boring content. Be conversional and post about engaging topics. Keep social media posts relevant, meaningful and simple. Posting too frequently and posting ‘boring’ content are the main reasons people will unfollow and unlike brands.

• Make it visual

Users engage with social media posts that include images more than with posts that don’t include images.  Add infographics, photographs and other visual images to posts and take advantage of Pinterest and Tumblr. Invest in professional video marketing which might cost you but will most definitely benefit in your digital marketing for brands.