Digital marketing for events in Johannesburg, Gauteng

Digital marketing for events in Johannesburg


The best way to get an effective digital marketing for events is to get a reputable digital marketing agency ( that is made up of a team of diverse talents and expertise. A great agency will have a team of experienced and professional tasked at promoting your event, the agency should also be team be proud of their team and will put them front and centre. They should be a multi-disciplined team, with unique experts in their respective fields design, development, SEO, content strategy, social media, brand development, etc.

Fast Forward Marketing will help you with successful strategies for digital marketing for events by achieving some of these strategies:


  • Start your marketing plan asap


Social media is an ideal channel for initiating conversations. Reach out to attendees, speakers, and prospective conference-goers to get them excited about the event. Pre-event marketing should consist of the following:


  • A clearly mapped out communications plan
  • Social media tie-ins for promotion
  • Company objectives to focus on pre, during and post event


  • Create a Hashtag


This is digital marketing for events 101. A specialized hashtag for your event can enhance social buzz, increase participation and even boost attendance. When creating your hashtag try to keep it relevant, unique, short, and sweet.  Sounds simple. Make sure that you used the same hashtag across all social media.

  • Create a Facebook Event


Facebook events makes life easier because you can be able to share the event in different pages and groups and tell friends to do the same. social media has a positive impact on your business while helping it to grow and make money.


  • Make event specific campaigns


The campaigns have proved to be one of the best strategies for digital marketing for events. The best campaigns should also be shaped pre, during and post-event. Leverage the event itself as a place where attendees can interact with you. Setting up a unique event campaign digitally and socially as a company will give attendees the opportunity to talk about you far after the event has ended. Keep the campaign up to date with interesting content and personally reach out to those who have interacted along the way. Use clear, strategic email marketing techniques


  • Uses social influencers


digital marketing for events needs all sort of marketing strategies and brand influencer is one of the most successful strategies. digital marketing for events is cost effective and can help your attendees to become your biggest promoters.


Events are a great place to keep the momentum of your company’s story heard and spread by attendees this is why it is important to keep this in mind all the time.