People attend your events in order to bring away something useful that will make their life easier and their job more successful. Your blog, and your content strategy in general, can supplement this by giving your audience a taste of the value they can expect from attending the events themselves.
Videos are a fantastic way of marketing events, and thanks to YouTube and Facebook, it has never been easier to reach a big audience. You can upload live streams or highlights of your events to your YouTube channel, embed the links into your blog and share them through Facebook and LinkedIn. You can also host videos directly through Facebook, including live streams. Twitter is great for video marketing too.
Learning from past events is the best way to improve your future performance. Analytics are your friend here. Use a good analytics package to measure all of your digital marketing activities. Assess what worked and what didn’t. Discover which video had the most shares and what blog content had the most impact on your target audience.