Digital Marketing for Car Dealerships Johannesburg, Gauteng

Digital Marketing For Car Dealerships In Johannesburg


Digital marketing has made life easier for car dealerships to be able to reach a large audience and sell their cars within one click. Studies show, digital marketing for automotive brings and creates more profit than traditional marketing channels. With the rise of digital marketing and its benefits, every business needs to incorporate some form of digital marketing into their strategy to keep up with the trends, and auto dealers are no exception. Digital marketing for car dealerships needs to create digital Ads. The majority of people who are looking to buy new cars start their search online. This is precisely why digital is so crucial in advertising your company. The best part is that, through digital platforms like Facebook and YouTube, you get a specific target audience with lower CPCs. This means that you won’t have to waste more money on traditional ads that don’t do anything for your business ever again. Fast forward marketing operating as one of the best Digital marketing for car dealerships agencies aims to assist all types of businesses and brands by implementing:


Listed Below Are Some Of The Digital Marketing Trends In 2019 For Auto Dealers:

  • Voice And Visual Searches

Another marketing trend for auto dealers to take note of is the enabling of both voice and visual search systems. This is where you can take your SEO strategy to the next level. With voice search comes more conversational queries, which means there are longer tail keywords that you should be targeting. That combined with visual searches with images, can boost up your dealership’s ranking on search results, which will allow more visibility for your brand.

  • Email

When done properly, email marketing is a highly effective channel for dealerships. Personalization is key to creating emails that convert. Research by G/O Digital shows that 35% of car buyers want emails tailored based on their interests.

  • Social Media

Social media is a hugely important way for the automotive industry to connect with new car buyers. It is said 1 in 4 car buyers talks about buying a new car on social media and 38% say they will consult social sites before they purchase a vehicle. Not only is social media full of real-time purchase indicators, but dealers can use social to build brand loyalty, improve the customer experience, and influence purchase decisions.


Fast forward marketing uses social channels to share plenty of engaging content on different social channels, post pictures of inventory, engage in conversations on your digital marketing for car dealerships social pages, while also monitoring social reviews and have your contact information easily accessible (location, hours, email, and phone) at any time.