05 Jun WordPress SEO
WordPress search engine optimization for less duplication, better onsite SEO and higher rankings in Google.
What Will I Learn?
- Set up a WordPress website for maximum search engine exposure.
- Avoid duplicate content on the site using a variety of techniques.
- Rank web pages higher in the search engines.
- Add a self-updating XML sitemap to their website and submit it to Google.
- Test the web host for uptime and reliability.
- Test the website for page load speeds, and identify image files that may be loading too slowly.
- Appreciate the speed gains obtained by using a Content Delivery Network (free with the recommended web host).
- Install and configure the W3 Total Cache plugin for even faster page load times.
- Understand the importance of site navigation, and know the various types that can help the visitor.
- Understand the importance of dynamic sidebars and implement them using free WordPress plugins.
- Correctly set the Permalinks for better URL structure and then edit the filename manually where necessary.
WordPress SEO is a course that will teach you how to optimize your WordPress website for Google and other search engines. WordPress is a fantastic platform for building websites but can produce a lot of SEO challenges out of the box. Most notable is the duplicate content issues that can get your site penalized by the search engines.
WordPress SEO will teach you how to set up your WordPress website in an efficient and search engine friendly manner, to minimize duplicate content and to maximize your exposure in the search engines.
IS WORDPRESS GOOD FOR SEO?
Our clients often ask us if WordPress is good for SEO. The answer is yes! Once known primarily as a blogging platform, WordPress has built a reputation for providing a solid SEO foundation as a CMS—and with good reason. It’s not a coincidence that WordPress sites tend to rank well on Google. Its success can be attributed primarily to the built-in features that make it easy to customize a site, especially for businesses or authors with little technical experience.
What’s more, WordPress automatically alerts Google each time you update your site, causing recent blogs to move up the ranks in Google search results. But it’s SEO friendly for a variety of other reasons as well. And if you use it to your advantage, you’ll be seeing an increase in marketing ROI in no time. If you need help launching your SEO campaign on WordPress to improve your website’s search rankings, just contact Fast Forward Marketing.
Who is the target audience?
- This course is for anyone with a WordPress website that wants to rank better in Google.
- This course is important for anyone needing to learn how to reduce the duplicate content that a WordPress site can produce.
- This course is not for you if you simply want to learn how to build spam my links to your site.