SEO Expert: What Does an SEO Expert Really Do
What Does an SEO Expert Actually Do

What Does an SEO Expert Actually Do?

SEO Expert: What do they Do

SEO is a catalytic agent to achieving overall digital marketing success. An SEO expert, whether in-house or an external hire, cannot be just skilled in one area but must have wide-ranging skills from consumer and search behaviour to digital marketing, website architecture and on-page SEO and off-page SEO, as all contribute to digital marketing success. We have listed the top skills and competence levels that an SEO specialist needs to hold.

  • As with many careers in marketing and web development, what you can do and have done trumps book knowledge. At specialist level, an SEO should have a proven record of accomplishments
  • Develop and implement advanced SEO and traffic strategies
  • Optimize website conversion rate through A/B and multivariate testing
  • An ability to understand client business needs and goals and develop strategies to achieve them
  • A minimum of five years’ specialist SEO experience and some great case studies to showcase
  • A keen eye for developing strategies for great user experience
  • Have advanced knowledge and expertise of SEO and Search Engine Marketing (SEM)
  • Monitor website performance
  • Provide keyword themes and content recommendations
  • Conduct detailed website audits
  • Have advanced knowledge of Google Search Console and Google Analytics
  • Drive web traffic from multiple platforms
  • Write relevant and impactful calls-to-action to convert visitors
  • Conduct on and off site SEO competitor analysis
  • Inform and oversee web design & development process
  • Solid knowledge of SEO, Pay Per Click advertising and digital marketing
  • Conduct outreach and link building efforts to acquire high domain authority links
  • Perform competitive analysis
  • Optimize copy and landing pages for search engine marketing efforts
  • Stay up to date and adjust to Google updates, latest trends and best practices in Search Engine Optimization EO and SEM