07 Aug SEO Campaign
Steps to create an effective SEO Campaign strategy:
Most webpreneurs are confused as to where to start an SEO Campaign? Don’t fret. Here are the five basic steps you should take when designing an effective and simple Search Engine Optimization (SEO) campaign strategy:
Make a list of keywords:
Here’s something we truly believe in: Keywords are the heart of a good SEO Campaign strategy. SEO Campaigns should revolve completely around keywords. For a good SEO Campaign, shortlist 10 keywords that are associated with your website/business. Then, add these keywords into Google’s keyword tool, and find variations and combinations of keywords, and choose the ones that make sense for your niche and business too. Search volume and Competition should be the deciding factors when it comes to determining the keywords, and then cut the list down to 10-15 keywords, that you would like to see your web page ranked for. Remember that keywords are like the bread and butter of an SEO strategy, so make sure to update the list at least once a month to stay relevant, and not miss out on any recent trends happening. Being stuck with one list of keywords forever won’t take you anywhere.
Build keyword focused pages:
In order to develop a successful SEO campaign the website or web page ranking depends on keywords. One method of increasing your visibility would be to create keyword specific web pages. To rank better on SERPs, it is always better to have web pages that are tailored to a specific set of keywords or phrases. Use your list of keywords to determine how many keyword specific pages you need to build. Ideally, your pages should coincide with the number of services/products that you are offering. This makes it simpler for prospective clients to go through everything. Each web page must contain pictures and links, as they increase the engagement of the audience, thereby increase website stickiness. Use your list of keywords and rank them in order of importance and relevance. Now, go in that order when creating web pages. You should also update your keyword list fortnightly, or in the worst-case scenario, at least once a month. Updating keywords and building web pages based on the updated list will help you stay relevant in your niche, thereby increasing chances of a high ranking on SERPs
Set up a blog:
Blogs help you in realizing how a set of keywords is helping you rank. Blogs also get higher ranks in SERPs. If you don’t already have one, create a blog for your business. Also, remember that you create blogs for the audience, and not search engines. Ensure that your blogs have high-quality content, too.
Create a link building plan:
One of the most important off-page SEO campaign tools is link building. Good quality links help in ranking your web pages higher on SERPs. There are a lot of link building strategies out there. The first step in this process would be to brainstorm all the methods that you would like to use for the SEO campaign. Here are a few methods of link building, that we mentioned earlier, too:
- Content marketing
- Guest Blogging
- Quality Blog Comments
- Infographic marketing
- Video marketing
Be updated on SEO practices, and track the success of your SEO Campaign:
Stay on the top of your game by updating yourself with new SEO practices. Who knows what might work for you? Also, track the success of your SEO Campaign by getting a good analytics tool to track organic activity on your web pages.