06 Jul SEO Backlinks
A “backlink” is one of the most used words in the world of search engine optimization (SEO).
Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means.
In this post, I hope to offer you an understanding of what backlinks are, why they are essential to SEO, and why they are important for your online success.
Let’s get started…
Backlinks are incoming links to a webpage.
When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on all major search engines, including Google. This is still true to a large extent.
Here is a glossary of common terms related to backlinks that you should know:
- Link Juice: When a webpage links to any of your articles or your website’s homepage, it passes “link juice”. This link juice helps with the ranking of the article, and also improves the domain authority. As a blogger, you can stop passing link juice by using a no-follow tag.
- No-Follow Link: When a website links to another website, but the link has a no-follow tag, that link does not pass link juice. No-follow links are not useful concerning the ranking of a page as they do not contribute anything. In general, a webmaster uses the no-follow tag when he/she is linking out to an unreliable site.
- Example:Links from comments on other blogs.
- Do-Follow Link:By default, all the links that you add into a blog post are do-follow links, and these pass link juice.
- Linking Root Domains:This refers to the number of backlinks coming into your website from a unique domain. Even if a website has linked to your website ten times, it will only be considered as onelinked root domain.
- Low-Quality Links:Low-quality links are links that come from harvested sites, automated sites, spam sites, or even porn sites. Such links do far more harm than good. This is one reason you should be careful when buying backlinks.
- Internal Links:Links that are going from one page to another within the same domain are called internal links. The process itself is referred to asinternal linking or
- Anchor Text:Text that is used for hyperlinks is called anchor text. Text backlinks work great when you are trying to rank for particular keywords.
Advantages of backlinks in SEO:
- Improves Organic Ranking
Backlinks help in getting better search engine rankings. If any of your content is getting organic links from other sites that content will naturally rank higher with search engines. Your goal should be to create links to individual posts/pages along with those leading to your homepage.
- Faster Indexing
Backlinks help search engine bots discover links to your site and crawl your site effectively.
Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site.
- Referral Traffic
One of the major benefits of backlinks is that they help get referral traffic.
Usually, referral traffic is targeted and has a low bounce rate.